Hi, I'm Bruce!

If you’re passionate about crafting seamless digital experiences that make an impact, we already have something in common.

I’m a Senior Product Designer with a track record of transforming complex problems into intuitive, user-friendly designs. Over the years, I’ve worked across industries—from design agencies to e-commerce, media and technology, designing scalable systems that enhance user engagement and drive measurable results.

My approach? Data-driven design, user psychology, and storytelling. I believe great design is not just about aesthetics; it’s about solving real user problems while aligning with business goals. Whether it’s optimizing payment flows for fintech platforms or reimagining booking experiences for mobility solutions, my focus is always on impact.

🔹 What I Bring to the Table

🚀 Led the end-to-end design for a mobile billing solution that reduced customer complaint calls by 25% and increased payment completion rates.

📈 Revamped an EV charger booking flow, resulting in a 15% increase in completed reservations and a 6% drop in support tickets.

🛠 Pioneered the shift to modern design tools within a global media company, boosting agile efficiency by 70%.

🔍 Ran in-depth user research & A/B testing, influencing key UX decisions and improving customer retention across multiple platforms.

🎨 Developed scalable design systems to unify the UI across web and mobile applications, ensuring brand consistency and reducing development time.

I thrive at the intersection of strategy, design, and technology, bringing scalable, accessible, and data-driven experiences to life.

Let’s connect! 🚀