Resume

Jun 2017 - Sep 2020

Senior Product Designer

Responsive Web Design | IOS/Android App Design | OTT/STB Design

• Launched the beIN Connect application for Smart, Android, and Apple TVs (Digiturk’s OTT Platform).
• Led the Easy Bill project, a mobile web page for Digiturk STB (satellite receiver set-top boxes) users to track and pay monthly bills seamlessly. Managed the end-to-end design process from UX to UI, including system workflows, data collection, mock-ups, prototyping, user testing with focus groups, and final UI implementation.
• Streamlined beIN Group Asia Pacific area UI design needs and coordinated overseas design teams.
• Led design processes for the company's key products: digiturk.com.tr, beinsports.com, and digiturkplay.com/en.

Key Achievements of beIN Connect

• Improved user satisfaction by optimizing beIN Connect’s navigation, increasing satisfaction by 60%.
• Designed a user-friendly navigation system based on actionable insights from user testing with 20+ users.
• Reduced user confusion with a simplified navigation structure.

Key Achievements of Easy Bill

• Designed a user-friendly billing interface, increasing engagement by 50%.
• Led a UX-focused redesign, reducing user complaints by 25%.
• Delivered a seamless mobile billing experience through actionable user research.

Key Achievements for Team

• Introduced Sketch and Zeplin, improving collaboration and cutting delivery times by 50%.
• Transitioned design workflows to Kanban, boosting team efficiency by 70%.
• Optimised agile processes, reducing bottlenecks in design handovers.

Review the project titled "Smart TV App"

Review the project titled "Redesigning The Mobile App"

Review the project titled "Easy Bill"

Nov 2015 - Jun 2017

Senior UX/UI Designer

Responsive Web Design | IOS/Android App Design

• Innovated the shopping cart & checkout steps. Developed end-to-end UX and UI, including findings, wireframes, heuristic evaluation, flow charts, prototypes, and user tests with +15 real users in a Markafoni’s retail store.
• Recreated the filter function design. Defined the most accurate filtering solutions through competitor analysis.
• Created the category tree from scratch for the whole site whilst the product registration system on the server was in the rebuilding process.
• Simplified the delivery screens, and orders section. Optimised the delivery date allocation problem with improved new designs, as the needed data was available in the back-end system but not properly reflected in the UI.

Key Achievements of Cart/Checkout

• Conducted 15+ user tests to optimize the shopping cart experience.
• Improved the checkout process, reducing user complaints by 25%.
• Delivered a streamlined shopping journey for Markafoni’s customers, improving checkout speed by 50%.

Key Achievements of Filter

• Redesigned Markafoni’s filtering system, increasing user satisfaction by 50% and reducing frustrations.
• Enhanced filtering functionality based on competitive analysis and user feedback, reducing complaints by 35%.
• Delivered a streamlined filtering solution, improving browsing efficiency, tested with 15+ users.

Key Achievements of Orders

• Launched new delivery screens under orders, reducing call centre complaints by 48%.

Review the project titled "Shopping Cart & CheckOut Steps"

Dec 2010 - Nov 2015

Senior UX/UI Designer

Responsive Web Design | IOS/Android App Design

• Executed design processes for hurriyet.com.tr, the main webpage of the company, and all other digital products.
• Designed the website of bumerang.hurriyet.com.tr, Bumerang's weekly newsletters, and banners.

Key Achievements

• Coached the design team on utilising the Agile Kanban system after completing the Kanban and Scrum training provided by the company. Led all Kanban processes for the team and collaborated with key stakeholders. In addition, guided project prioritisation and other related topics.
• Led the intern recruiting process, delegated design projects, and coached and supervised during the internship period.